I'm a Professional!
One of the standard ways to market a book is to drop the price on the first in series (or make it free), pay for advertising, and then hope people buy the next books in the series.
That only really works if you have at least three books in the series, and I'm finally there with the Penelope Standing Mysteries. So it's time to advertise!
|Attempt 1: Meh...|
Here's my background: school, electrical engineering degree, UNIX system administration, programming, DVM, veterinarian, back to programming, and writer.
|Attempt 2: Maybe too crime-y?|
You'll note that nowhere is there anything to do with visual arts or marketing. I was getting frustrated at how bad I am at creating ad images today when I remembered that people train many years to do this for a living. So maybe I shouldn't feel too bad about my attempts.
|Attempt 3: I hate all fonts|
(Which isn't to say I don't need to learn and get better. But still.)
Anyhow, I'll probably run all of these for a bit (after I drop the price on the book, of course) and see which one has the best click-through rate.
|Attempt 4: Dogs!|
Obligatory Pet Picture
Guido and Jorts snuggling together...