Tuesday, December 15, 2020

Too Annoying

Back to independent publishing thoughts... (Seriously, Holidailies is in expert mode this year. I pretty much haven't left the house since the beginning of March, so blog topics are a little thin on the ground this year. I'm about as introverted as they come, and even I've noticed.)

I made the case a few days ago for an author newsletter. It's the most targeted advertising there is -- everyone on the list has actually asked for more information.

You know how there are times when every single person you talk to recommends the same resources? That's newsletters and this book:

Yellow book (Newsletter Ninja by Tammi Labrecque) lying on a laptop keyboard
Newsletter Ninja by Tammi Labrecque

(Side note: This is the first book I've bought in paper form in... a decade? Possibly longer. I don't mind reading books on my e-reader, and it's certainly a lot easier to buy and store them that way. Plus, for fifteen years I had Effing Scooter (RIP) who never saw a piece of paper he didn't want to pee on. But I do find reference material easier to jump around in when I have the physical book.)

Anyhow, I'm still near the beginning, where she's making her case for not just sending out a newsletter when you have a new book out. My first thoughts were 1) I would hate getting a newsletter all the time, and 2) I really have nothing to say. So of course, the next page addresses those exact points. Apparently I am not the only person who has these worries.

The mantra of the week is: Do not make business decisions based on your own consumer behavior.

I'm going to have a hard time with that one. I may have to repeat it a few times.

Gratuitous Dogs Picture

Two dogs in front of a field of dying sunflowers
Back when it was sunny and hot


fairbetty said...

I love that mantra!!!

Theresa B (of Nebulopathy) said...

I am having a hard time internalizing it. I'm sure it will get repeated a few more times in the book, though.

lilywhite said...

"Do not make business decisions based on your own consumer behavior."

This is literally THE most highlighted sentence in Newsletter Ninja. Apparently a lot of folks needed to hear it! 😂

I'm glad the book has been helpful for you. We also have a FB group called Newsletter Ninja Think Tank, if you're on FB and would like a low-key place to bat around mailing list concepts.


Theresa B (of Nebulopathy) said...

Ha! That highlighting fact doesn't surprise me.

Thanks for the FB group info -- I just went and joined!